Cristiano Ronaldo Launches His Underwear Line In Madrid

Cristiano Ronaldo filled the vacant spot left by Madrid-bound David Beckham when he signed for Manchester United in 2003 – but it would seem the similarities between the two footballers don't stop there. Indeed, the Portuguese winger has enjoyed a career comparable to the the former England skipper. Like Becks, the moisturized midfielder has also developed separate interests away from the pitch – and he was on hand to launch his latest at Madrid’s Palacio de Cibeles on Thursday.

Ronaldo was attending the official launch of his new underwear range, CR7, and anyone wondering what his debut collection looks like didn’t have to look too far - a 19-metre tall campaign image featuring the chiseled winger in all his glory was suspended above in the landmark building’s renaissance courtyard.

"I am very proud to officially launch CR7 today, and especially to see my campaign image displayed in this beautiful building, one of the most famous landmarks in Madrid," he said.

"I put a lot of passion and dedication into creating this new underwear line and I am delighted to finally launch it globally today."

Monochrome images of the footballer from Giampaolo Sguraecho echo David Beckham’s recent Bodywear campaign for high-street chain H&M, in which the tattooed 37-year-old poses moodily in a series of dramatic shots.

Ronaldo has previously modelled for Armani Jeans, but his latest campaign marks an inaugural brand venture and his first attempt at fashion designing.